Your On-hold Message Is a Marketing Opportunity - Are You Using It?
Ask most business owners about their marketing, and they'll talk about social media, radio, their website, maybe
some Google ads. Very few will mention their phone system.
That's a missed opportunity — and for some businesses, it's costing them without them even realising it.
What Happens When Someone Calls You
Think about what a customer or prospect experiences when they call your business. They hear a greeting. They
might be put on hold. If they call after hours, they get a message.
Each of those moments is a brand interaction. And right now, if your phone system sounds generic, outdated, or
amateur — that's the impression you're leaving.
A robotic automated voice reading out your trading hours. A tinny hold message with royalty-free music from
2009. An after-hours message that sounds like it was recorded on a phone in a noisy room. These things are more
noticeable than you think, and they quietly undermine trust in your business.
The Opportunity Most Businesses Miss
Your phone system messaging is one of the few marketing touch-points where your audience is completely captive.
They've already called you — they want to hear from you. They're not scrolling past, they're not skipping an ad.
They're listening.
That's a golden opportunity to reinforce your brand, communicate your value, and make people feel good about
their decision to call.
A professional greeting sets the tone immediately. A well-produced on-hold message can introduce services your
caller didn't know you offered. An afterhours message can set expectations, reduce anxiety, and even direct
people to your website in the meantime.
What Professional Phone Messaging Looks Like
Professional phone system messaging doesn't mean stiff and corporate. It means clear, warm, onbrand — and
produced to a standard that reflects the quality of your business.
At Brand New Day, our Phone System Messaging package ($385 inc GST) includes a professional greeting,
on-hold message with music bed, and after-hours message — all produced with the same care as our radio ads.
The files are delivered broadcast-ready in whatever format your phone system requires, with music licensing
included.
The whole thing takes about 48 hours from script approval. And once it's in place, it works for you every single
day — quietly but consistently making your business sound more professional than your competitors.
A Small Investment With Daily Returns
Radio ads run for a campaign period. Social posts have a lifespan of hours. Your phone system messaging works
every time someone calls, indefinitely.
If your business receives more than a handful of calls per week, professional phone messaging is one of the most
cost-effective things you can do for your brand.
Get in touch and we'll show you what a difference it makes.
