Brand New Day is my story of my first four years in my business, LaRoo. The story starts in 2004 when I left my full time marketing role to set out on my own business adventure. Mocks mobile phone socks were the brand I launched in 2004. In my diary I talk about the challenges I faced, things that went well, as well as things that didn’t go quite as well…. What I achieved and what I messed up – sometimes very expensively!
I want you to read this book and take away ideas for your own business, learn how not to do it or just to get a better understanding of what running a business is all about. You can read the book online on the diary entries page, each day I will be adding a new entry….
“Read Brand New Day and you’ll get an insight into how one of Australia’s newest iconic brands – Mocks – was formed. With it’s easy to read format – it’s like Bridget Jones meets Richard Branson. Lara shows the rose bush of starting a small business for what it is – gorgeous flowers with some prickly thorns along the way! A must read for any aspiring brand mogul or entrepreneur!” Kirsty Dunphey, Youngest Australian Telstra Young Business Woman of the Year, author Retired at 27, If I can do it anyone can.
“What a rare opportunity to look inside an innovative business and learn from someone else’s mistakes” Naomi Simson, Chief Experience Officer, Red Balloon