Brand New Day

The highs & lows of starting a small businessBrand New Day is my story of my first four years in my business, LaRoo.  The story starts in 2004 when I left my full time marketing role to set out on my own business adventure.  Mocks mobile phone socks were the brand I launched in 2004.  In my diary I talk about the challenges I faced, things that went well, as well as things that didn’t go quite as well…. What I achieved and what I messed up – sometimes very expensively!

I want you to read this book and take away ideas for your own business, learn how not to do it or just to get a better understanding of what running a business is all about.  You can read the book online on the diary entries page, each day I will be adding a new entry….

Brand New Day was launched on 23rd September 2008 and is available to buy through paypal on this site.   Also now available to buy online at Amazon click here to go to Amazon.

Kirsty DunpheyRead Brand New Day and you’ll get an insight into how one of Australia’s newest iconic brands – Mocks – was formed. With it’s easy to read format – it’s like Bridget Jones meets Richard Branson. Lara shows the rose bush of starting a small business for what it is – gorgeous flowers with some prickly thorns along the way! A must read for any aspiring brand mogul or entrepreneur!”  Kirsty Dunphey, Youngest Australian Telstra Young Business Woman of the Year, author Retired at 27, If I can do it anyone can.

Naomi Simson red balloonWhat a rare opportunity to look inside an innovative business and learn from someone else’s mistakes”  Naomi Simson, Chief Experience Officer, Red Balloon